The 12-year-old Philadelphia rapper Matt Ox took the next big step in his musical career singing a record deal with Warner Bros. Matt Ox is best known for his viral YouTube music video for his track “Overwhelming”:
Finesse, co-owner of Ox’s management/production company Working on Dying, LLC, wanted to set the record straight about Matt’s deal with Warner Bros. with an email to DJBooth:
“Warner was interested just like every label was because we did something that they want to do at a lower cost and more direct,” Finesse wrote. “We got a great deal because of our business, not internet bullshit. We have to do it again and we will.”
Instead of only securing a deal for Ox himself, Finesse revealed that Warner signed a partnership with Working on Dying, LLC, which he co-owns with his business partner F1lthy. In addition to Ox, who they signed earlier this year, the company has three producers on their roster: Oogiemane (who produced Ox’s “Overwhelming” single), Brandon Finessin and Forza. Ox’s signing comes one week after Atlantic Records announced the signing of another young viral act, 14-year-old Danielle Bregoli (a.k.a. the ‘Cash Me Outside’ Girl a.k.a. Bhad Bhabie).
Finesse to DJBooth:
“Don’t group him with Danielle Bregoli,” Finesse wrote later in our email exchange. “Matt has been making music way longer,y’all just took notice. At what point do we allow the kids in the game and give them time to actually develop into artists?”
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Matt Ox, who is currently recording his debut album set plans to release his new single “Messages” next. Matt OX will be going out on the road this fall for his first major tour.
check out his No Jumper interview below: