The cultural rise of the Atlanta rap trio Migos has been nothing short of a success story. A co-sign from Drake in the form of a verse on their track Versace brought them into the spotlight, and a constant stream of quality mixtapes helped build their fanbase, and allowed them to stay ever so slightly on the radar. The flow and delivery they introduced with their was duplicated almost immediately and continues to be used throughout modern rap. Although their first studio album Young Rich Nation was a super mega ultra flop, it did little to hamper the wave the Migos were riding, and they soon bounced back with more music and the introduction of the dab to pop culture. With the release of C U L T U R E, Migos aim to push their sound to new heights and assert status over the current realm of hip – hop, and while they come out strong in the beginning, filler tracks and a lackluster 2nd half takes away from an otherwise powerful project.
What ails Culture is what ails most projects these days, the singles ended up being the better songs on the album by a wide margin. The title track with DJ Khaled is full of energy and showcases how well the trio feeds off of each in the booth with some seamless transitions. DJ Khaled’s conversations are an acquired taste for most, but his quips about fuckboys are somewhat entertaining. T-Shirt is a certified banger, with the larger airy production from Nard & B being the perfect canvas for the trio to flex over. Certain lines like “Space coupe, Quavo Yoda, pouring drank in sodas” are fun, and this song best shows each members signature styles. Bad & Boujee’s platinum status is very well deserved, being one of the best tracks Migos has ever recorded. With strong performances from both Offset and Quavo, as well as one of the most entertaining verses Uzi has ever done (YEAH YEAH YEAH YEAH YEAH), it’s really no wonder it took the world by storm. Call Casting is most likely going to be known as the sleeper hit of the album. The 3 bar pause at the beginning of each verse resonates so well and showcases a subtle, yet profound creativity within how Migos develop their songs. The problem is, those tracks alone pretty much carry the rest of the album, save for a few standouts. For example, Slippery with Gucci Mane is a fun track, and one could argue that Guwop’s verse sounds like it could be from a post prison era just because his content and delivery sound very reminiscent of him in the past. Kelly Price is the large, prolific epic that Trap needed as a genre, and Travis Scott‘s verse adds to the transcendence of the overall track. The rest matches the flow of the album production wise, but lacks core character the farther you dive. Like, it becomes more apparent that tracks lack content structure because majority of the projects glaze over the same thing lyrically, and while it works from some tracks, it doesn’t work for others.
Overall, Culture is enjoyable body of work, and definitely a step in the right direction sonically. The lack of content variety in the 2nd half is the main issue, but it’s definite ripple in the game that will help push it forward.
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