It looks like The Weeknd is taking a big step into the world of fashion. Abel announced on his social media accounts that he’s developed a partnership with Puma, including a shoe and clothing line that is to be released some time in 2017. Over the years he’s been known for his unique taking on the streetwear aesthetic, incorporating it heavily in his fan merch designs,  and having that extra push from Puma will definitely take his branding to the next level. Check out his announcement and some of his previous designs from his fan merch Spring ’16 collection below.



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